What is Rowvember? Throughout the month of November, Rhone is joining forces with the Testicular Cancer Foundation in an effort to raise awareness and funds for Testicular Cancer research. Utilizing a powerful network of ambassadors, influencers and customers in addition to local efforts and media outlets, Rhone will issue a challenge to everyone who wants to participate: Give A Pair to Save a Pair. In other words, test your mettle by hopping on a stationary rower, going all out for 2 minutes and upload a picture of your distance. At the end, donate $1 for every 100 meters rowed and then, tag two friends and challenge them do the same.